I was exchanging emails with a friend of mine today and he mentioned that he recently bought a pair of UGG’s. What?? Do they make UGG’s for men now? Since when? I had to investigate… Well, my UGGs are atrocious and between my atrocity (aka snow boots) & our conversation — I went to the UGG website and behold this natural beauty!
This really came as a surprise to me because UGG is an Australian company and Australia doesn’t have the best reputation for celebrating diversity. However, the country has made some improvements by electing Aboriginal people to its Parliament and recognizing the injustices done to the native Aboriginal people. An UGG ad, does not compare to an Aboriginal person being elected to the Australian Parliament — however, it does say that the company is attempting to be diverse and inclusive. I hope that the country will continue to move toward racial equity — Media and advertising are definite steps.